New Year's Dive

The Hague launches new campaign celebrating 200 years of seaside resort

The Municipality of The Hague and The Hague Marketing Bureau launched the new campaign “Seaside Celebration”, commemorating the 200th anniversary of The Hague’s beach resort Scheveningen.

Cultural, historical and sport events are planned to take place in the city and by the beach throughout 2018. Events such as the International Firework Festival, the final stage of the Volvo Ocean Race in June, and the Red Bull Knock-out motor cross race in October are expected to attract an international audience.

Importance for the city
‘The “Seaside Celebration” campaign will highlight the significance the beach holds for the city. Visitors and locals alike enjoy the beach all year round, and it also offers plenty of opportunities for conference organisers and delegates’, stated Nienke van der Malen - van der Horst, the director of THCB.

New Year's Dive
Every year brave swimmers ring in the New Year with an annual swim at the Scheveningen beach resort. This year over 10.000 swimmers celebrate the anniversary with a swim in the North Sea. Scheveningen beach was the first resort that was established in the Netherlands 200 years ago. Nowadays, numerous hotels, restaurants, and beach bars are located at Scheveningen beach and draw the attention of many visitors every year.

“The beach resort Scheveningen is a big part of The Hague’s history and continues to play an important role today. Many visitors come to the city because of its proximity to the beach which stimulates the economy and promotes further development of this unique marine area”, said deputy mayor of The Hague Karsten Klein.

The question of what life near the sea will look like in the future will also be examined in 2018. Residents, regional industries, artists, and knowledge institutes will join forces under programme "Sea Sights" to investigate the role that the sea can play in the fields of energy supply, housing, food, and leisure.

One of Scheveningen’s oldest hotels is Grand Hotel Amrâth Kurhaus, located directly on the beach front, overseeing the pier. The Grand Hotel Amrâth Kurhaus is an institution in Scheveningen with a long history of welcoming tourists and hosting events. The General Manager of the Grand Hotel Amrâth Kurhaus Marcel Bosman points out: “We welcome the initiative to celebrate the anniversary of the Scheveningen Beach Resort and are looking forward to the events that will take place this year”.

Dive into The Hague
Prior to the “Seaside Celebration” campaign, the video campaign “Dive into The Hague” was launched and will air in the Netherlands, Germany, and the UK. The campaign follows the success of last year’s Mondrian campaign, a celebration of the De Stijl art movement, which could be spotted in The Hague.

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